Kermit was right ... but Chicken Little was an underachiever

Greenwashing isn't for everyone. Some brands actually do keep substantial CO2 and other nasties out of the environment and treat their workforce with some degree of respect (pay them fair wages, challenge them with creative tasks like figuring out how to further reduce their CO2 footprint, etc.). It isn't that hard being green.  Or is it? 

Consider that decreasing our unsustainability isn't the same as becoming sustainable.  Being "less bad" as Bill McDonough likes to say, isn't the same as "good."  In fact, false security from relief of "green guilt" can become a bigger problem than the imperative to change.  Passivity and complacency (from 'green fatigue', simply not caring, or base ignorance) can be seriously problematic.

What can we do to inspire and motivate a rapid shift in daily practices, radical innovations, and shifts of heart/mind to ensure that we humans and other living things can flourish, enjoy this planet and each other?  Please post your ideas and questions below.

When you have had your fill of the In3 blogosphere (check back often), be sure to visit these recommended cleantech-related blogs as well: http://www.in3inc.com/general_links.html

Best,
Daniel