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Greenwashing isn't for everyone. Some brands actually do keep substantial CO2 and other nasties out of the environment and treat their workforce with some degree of respect (pay them fair wages, challenge them with creative tasks like figuring out how to further reduce their CO2 footprint, etc.).

The challenge of sustainability drives innovation.  We must all put forth our most creative and visionary ideas using the tools we have and our most familiar structures to create a sustainable world.  That's like apple pie.  Motherhood.  But how?  What succeeds?  Why do it?

In his recent book Sustainability by Design, John Ehrenfeld describes the importance of the ethical domain for reaching sustainability.  On the surface, the “rule of law” in our society, coupled with the important legacies from the Greco-Roman roots of our civilization, comprise the moral and ethical teaching.  One could argue that recent events point to an ethical breakdown – or at least an extended lapse – in judgemen

Superman had come to town
to see who he could rock.
He blew away every crew he faced,
until he reached our block.
His speakers were three stories high
with woofers made of steel.
And when we brought our set outside,
he said, "Ha! Fools, get real!"
He said, "I'm faster than a speeding bullet,

These days, it’s fairly easy being at least a lighter shade of “green” – you can buy and eat mostly local and organic foods, carefully plan your shopping outings to minimize driving around, and buy only the greenest household products – but is that enough?  If you want to go Full Monty (Python), throwing yourself tempestuously at the goal of having zero net eco-impact, as Colin Bevan, AKA, “No Impact Man” did, it could take you way outside your comfort zone.  &n

What barriers to innovation clutter the path to success? What can get in the way and what can you do about it?